my country is the largest producer, exporter and consumer of toys. At the beginning of this year, affected by the epidemic, Guangdong toy companies lost a large number of foreign orders. The pressure on the industry was huge. Since the second half of the year, the entire industry has continued to pick up, and some companies even have "exports". The situation of “explosive orders”.
But the good and the bad are mixed. Due to the shortage of containers, a large backlog of goods has caused difficulties in delivery. Thousands of containers filled with toys ordered by overseas toy retailers before Christmas are still stuck in ports!
Hot toy export manufacturers' orders will be scheduled until March next year
In a building block factory, the person in charge told reporters that under the epidemic this year, their sales have not fallen but increased. The 5000 square meter factory has been transformed into fully automated production. In the past, more than 200 workers were required to work at the same time, but now they have replaced it. 32 robots work overtime 24 hours a day .
In this toy company in Chenghai District, Shantou City, Guangdong, the reporter saw a busy scene on the production line. The person in charge said that the epidemic did have some impact on them at the beginning of the year, but since April and May, the order volume began to rise. At present, they are running at full power and producing 24 hours a day, but they still cannot meet the needs of overseas customers, and some products are "out of stock".
The person in charge of another toy company that mainly sells overseas said that they did not anticipate the rapid recovery of orders. Due to the shortage of manpower, this year's orders could not be delivered in time for the year before, and new orders for next year are still being found. .
According to data provided by the China Toys and Baby Products Association, due to the impact of the epidemic, the monthly export growth rate of Chinese traditional toys was negative from January to June this year. Starting from July, the monthly export growth rate has turned negative to positive, reaching 21.1%, exports from January to October reached 26.36 billion US dollars, and the cumulative growth rate turned negative to positive, reaching 1.4%. In November, it maintained sustained growth, with exports of 3.89 billion U.S. dollars, an increase of 50.8% year-on-year, the largest single-month increase since this year.
Busy production and delivery toy manufacturers are mixed
Toy exports continued to rise, and toy factories received soft orders. At the same time, manufacturers had new troubles.
The reporter saw in a toy factory in Dongguan, Guangdong that there were many products to be shipped stacked in the factory, and only one truck was being loaded. The person in charge said that their customers are mainly large supermarkets and brand toy factories in Europe and the United States. They had to load 30 or 40 cars a day during the peak period. However, the current shortage of containers and the continuous increase in order volume, they are busy with production and worry about delivery. .
Guangdong has a large number of toy companies, with production capacity accounting for more than 70% of the country. The reporter found during a visit to many toy factories in Guangdong that the current export-oriented companies have encountered a shortage of containers. "Lack of containers" is the most common discussion among toy owners. topic. Yuan Moumou is the warehouse supervisor of a toy factory. When the reporter followed him to the warehouse, he found that a large amount of inventory was waiting to be shipped, and even the products produced in April had not been shipped.
The reporter learned during the interview that the current foreign trade toy factories are experiencing varying degrees of product backlog, and the uncertainty of overseas epidemics has slowed the circulation cycle of containers. The Jumbo Group, the largest toy retailer in Greece, said recently that due to the new crown epidemic, thousands of containers full of toys ordered by them in the months before Christmas are still stranded in the port.
Significant increase in export orders from auto parts factories! Orders skyrocketed by 100%, and orders are scheduled until April next year!
Beginning in September this year, the export value of auto parts has reached a new high for three consecutive months. In November, the export of auto parts increased by 41.9% year-on-year. According to data released by the China Automobile Association, in November this year, the export value of auto parts was 5.96 billion US dollars, an increase of 7.8% month-on-month and 41.9% year-on-year.
The export orders of auto parts factories have increased greatly, and the full production capacity is too late to ship! A person in charge of a wheel production plant in Jinhua, Zhejiang said that all production lines of the plant are operating at full capacity. Due to the substantial increase in export orders this year, one plant is still too busy to produce. Starting from the second half of the year, export orders have grown relatively fast. In the third quarter, compared with the same period last year, it increased by about 50%. In the fourth quarter, we increased by about 100%.
In another factory in Taizhou, Zhejiang that produces automobile shock absorbers, workers are working overtime and production is busy. The person in charge of the company told reporters that the orders received so far have been scheduled to April next year. In the early stage of the epidemic, in March, April and May, our orders were reduced by a certain percentage compared to 2019. Since July, the proportion of orders received has increased by nearly 126%. After August and September, it has increased by about 50% every month.
During the interview, container trucks continued to come to the factory to pick up goods. There were many products waiting to be shipped on both sides of the roads of the factory. The warehouse was also full. Due to the large number of orders this year and the shortage of export containers, many products have not had time to ship.
Yang Fudong, Special Assistant to the Secretary-General of the After-sales Parts Branch of the China Automobile Dealers Association, said that more than 70% of China's auto parts exports are used in the independent after-sales market of automobiles. The automotive after-sales market has grown very fast in recent years. The increase in car ownership and the increase in car service life will drive the demand for auto parts. The longer the service life of the car, the faster the replacement frequency of auto parts.
